I’m writing to share an op-ed I wrote this week for ejewishphilanthropy.com. I have been reflecting on why — even with the logistical difficulties of running a foundation with offices thousands of miles apart — the strategic advantages to having a dual presence far outweigh the challenges.
As always, I welcome your comments.
Being in Two Places at Once
by Jay Ruderman
There’s an old Yiddish expression that says you can’t have “ein tuchus oft da ganze velt” or, simply put, you can’t be all over the place at once.
But like many foundations today, our agenda transcends nations. We work toward the goal of full inclusion for Jews with disabilities wherever they may live and we also seek to strengthen the bond between Israel and the Jewish community in the United States.
Unlike many foundations, however, we felt we could not be fully effective at this work without a physical presence in both Israel and in the U.S. Our foundation is one of the few to have its principal decision maker live in Israel, while keeping the organization headquartered in the U.S. This unusual arrangement has given us a broader perspective from which our organization and those we serve truly benefit. It has also given us the opportunity to be a peer-to-peer resource for other funders in both the U.S. and Israel.
There are times that the increased coordination required by this arrangement is challenging. But the advantage of having feet on the ground in both places, and the additional involvement with grantee programs that it provides, cannot be measured. We believe that our twin locations provide us with a distinct perspective on philanthropy. Being in two far-away places at one time truly lets us understand the special and unique relationship between Israel and the U.S. Jewish community and how to most effectively pursue our foundation and program goals.
Looking back to Israel’s failed ad campaign in 2011 to woo expatriates to return home, we had a unique vantage point. We could both see the particular forces in Israel that led to the development of the campaign and better understand why it was so poorly received among American Jews.
More recently, during the military conflict with Hamas, we were able to provide our partners in the U.S. with a first-hand account of what it was like in Israel living beneath the thunder of the Iron Dome explosions, as Israeli anti-missile defenses collided with incoming rockets from Hamas, and also report to the public about how Israelis with disabilities were adversely impacted by a shortage of services during the crisis.
Such a perspective is helpful in an environment where major Israeli philanthropists tend not to fund programs outside of Israel. At the same time, many American foundations that fund programs in Israel do not have offices and staff here, even if they visit frequently.
The fact that I choose to live in Israel makes a statement to our board and partners that our foundation understands how Israeli civil society operates. It would be hard for our foundation to be as effective without this structure, in the same way that it would be hard for a newspaper to report on a community if it did not have a presence there.
Similarly, our Ruderman Fellows program, which brings Members of the Knesset to the U.S. so that they can learn more about the Jewish community in the U.S., benefits from our presence in both places. By being located in Israel we are able to directly recruit Members of the Knesset for the program and our operation in the U.S. is able to design the right experience for the participants as well as handle the thousands of details that make these trips a success.
The power of a dual or multi-location operation for foundations should not be underestimated today. In a world where information, influence, and contacts defy boundaries, the strategic advantage of being in two places at once often translates into the greater fulfillment of goals and the coalescing of mission.
Jay Ruderman is President of the Ruderman Family Foundation. For more on this topic, please follow Zeh Lezeh, the Ruderman Family Foundation’s blog.